Not only do women already earn Image from “From Cradle to Cane: The Cost of being a Female Consumer” study conducted by New York City Department of Consumer Affairs.The report found women pay: — 7% more for toys and accessories — 4% more for children’s clothing— 8% more for adult clothing — 13% more for personal care— 8% more for senior/home health care productsBaby clothes specifically for girls cost more than clothes for boys. Girls’ shirts can cost up to 13% more than boys’ clothes. Toys marketed to girls cost up to 11% more than toys for boys, even when it’s the exact same item in different colors.“I have no doubt that it’s real,” says Surina Khan, CEO of the At a Washington-area store on Oct. 17, 2019, a 2.7 oz. bottle of men’s deodorant cost 20 cents less than a comparable women’s deodorant in a smaller 2.6 oz. size.Horwitz also says the real problem is that girls and women are socialized to want the pink items.“There is no reason why women shouldn’t be able to walk into the drugstore and buy the men’s razors. Right?” he says. “And if they did, and if they were clear that they didn’t care, there wouldn’t be a more expensive women’s version.”Congress is making a move to end the pink tax. In April, Democratic Congresswoman Jackie Speier of California, and Republican Congressman Tom Reed of New York, introduced a bipartisan bill with 50 co-sponsors. The Pink Tax Repeal Act would require that comparable products marketed toward men and women be priced equally. “I think that if you’re charging women more and people are paying it, then there’s motivation to do that. But it’s discriminatory, and it needs to stop,” Khan says. “It has a cumulative effect over our lifetime because if we’re paying more for products, and earning and owning less, then it’s basically contributing to gender inequality.”
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